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In this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

In A History of Brands, you'll explore:
- Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
- Iconic Brands: Discover the stories behind some of the m

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In this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

In A History of Brands, you'll explore:
- Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
- Iconic Brands: Discover the stories behind some of the m

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