Brands in the Age of AI

Mark Kingsley


Engels | 30-12-2025 | 160 pagina's

9780760395219

Hardback


€ 25,50

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Brands in the Age of AI by Mark Kingsley is a timely exploration of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through in-depth discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and mainta

Beschrijving

Brands in the Age of AI by Mark Kingsley is a timely exploration of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through in-depth discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and mainta

Details

EAN :9780760395219
Auteur: 
Uitgever :Quarto Publishing Group
Publicatie datum :  30-12-2025
Uitvoering :Hardback
Taal/Talen : Engels
Hoogte :235 mm
Breedte :158 mm
Status :Nog niet beschikbaar
Aantal pagina's :160