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Dress and Identity in America is an examination of the conservatism and materialism that swept across the country in the late 1940s through the 1950s—a backlash to the wartime tumult, privations, and social upheavals of the Second World War. The study looks at how American men sought to recapture a masculine identity from a generation earlier, that of the stoic patriarch, breadwinner, and dutiful father, and in the process, became the men in the gray flannel suits who were complacently conventional and con

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Dress and Identity in America is an examination of the conservatism and materialism that swept across the country in the late 1940s through the 1950s—a backlash to the wartime tumult, privations, and social upheavals of the Second World War. The study looks at how American men sought to recapture a masculine identity from a generation earlier, that of the stoic patriarch, breadwinner, and dutiful father, and in the process, became the men in the gray flannel suits who were complacently conventional and con

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