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"Wide-ranging, deeply researched, and propulsively written, Deep Dark Data offers a timely and truly original investigation into the nature of 'personal' data and privacy."--Alix Johnson, author of Where Cloud Is Ground: Placing Data and Making Place in Iceland

"Deep Dark Data is a fascinating journey into the origins of personal data. Alison Cool expertly combines a historical perspective on informational privacy with an ethnography of Swedish data management."--Baki Cakici, Associate Professor, Technologies in Practice, IT University of Copenhagen

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